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  1. #1
    Retired RS Media Staff Retrix's Avatar
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    Default SEGA and BBC announce interactive science experience

    This is SEGA related news than 'events' really (please move if appropriate), but it appears SEGA and the BBC are co-operating to create interactive science museum-type places.

    Source: BBC Worldwide (22 June 2011)

    BBC Earth and SEGA announced today a partnership deal to create a unique visitor experience that will fuse nature with technology and offer an entirely new multi-sensory adventure. BBC Earth has consistently led the way in using cutting edge technology to bring premier natural history content to the world. This latest partnership with SEGA takes this idea to a whole new level, leveraging SEGA's expertise in entertainment technology to create an entirely new visitor experience.

    The experience, set to open in Japan and the US over the next two years, will create a unique 4,000 sqm multi-level space where visitors will have an unforgettable encounter with Mother Nature –supercharged. Visitors will undertake an individual adventure using their eyes, ears, hands and minds to explore the wonders of the natural world.

    "I am very happy that we have been able to join together with BBC Worldwide who possess one of the world's finest libraries of Natural History footage. I am confident that by fusing this fabulous content with our entertainment know-how, we can deliver a new and thoroughly unique experience of the natural world. Through the universal theme of nature, SEGA will create a new live entertainment experience that will be enjoyed by all nationalities, ages and genders," said Okitane Usui, SEGA Corporation’s COO.

    Marcus Arthur, Managing Director, Global Brands for BBC Worldwide said: "The BBC is famous around the world for the quality of its natural history film-making and the BBC Earth brand is all about providing international audiences with new ways to experience and enjoy it. This is one of the most innovative ventures we have embarked upon to date. Harnessing SEGA's imaginative approach to technology, our aim is to create an incredible sensory experience, a supercharged journey through nature that will inspire, educate and entertain in equal measure."

    The exact locations of the US and Japanese visitor sites will be confirmed in the coming months, along with further details of the encounter's unique content. It is envisaged that other licensed international locations for the experience will follow.
    There was an echidna from Vegas
    Whose hairstyle was totally outrageous
    When asked by the cops
    Why the dreadlocks
    He told them the idea was Sega's


    ​— The Typing of the Dead

  2. #2
    Ace Detective Kaito-kun's Avatar
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    Default

    So SEGA's teaming up with the Beeb to fuse together the brain of David Attenborough and their arcade tech in order to educate the masses? Sounds fun.

  3. #3

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    Wow, that does actually sound like a great idea. Just a shame there's not going to be one in the UK
    People are like books. We’ve all got a front and a back. You get my drift?

  4. #4
    NOT CONFUSING AT ALL Killer French Bread's Avatar
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    So the BBC is making something the British can't even watch? And I thought tax payers' money being spent on Cash in the Attic was bad.
    Tic Tac, sir?

  5. #5
    Real name,no gimmiks richarddavies's Avatar
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    That's a good point bread. I wonder if the money being used is from the British taxpayer. I know there's a BBC America maybe there funded differently. I hope so anyway.

  6. #6
    NOT CONFUSING AT ALL Killer French Bread's Avatar
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    I think the world service thing can make a profit that is put back into the overall BBC funding, so that might be how they justify the venture.
    Tic Tac, sir?

  7. #7
    Host of Saturday Night SEGA Gavvie's Avatar
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    BBC America is funded via advertising, but I would imagine that BBC Worldwide are funded elsewhere. I think it's just BBC the British television company that we fund.

    Wouldn't surprise me if I'm wrong, though.

  8. #8
    Ace Detective Kaito-kun's Avatar
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    Quote Originally Posted by Gavvie View Post
    BBC America is funded via advertising, but I would imagine that BBC Worldwide are funded elsewhere. I think it's just BBC the British television company that we fund.

    Wouldn't surprise me if I'm wrong, though.
    BBC America is a part of BBC Worldwide.

  9. #9

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    Quote Originally Posted by Gavvie View Post
    BBC America is funded via advertising, but I would imagine that BBC Worldwide are funded elsewhere. I think it's just BBC the British television company that we fund.

    Wouldn't surprise me if I'm wrong, though.
    BBC Worldwide/America is add funded and actually feeds money back into the UK counterpart... seems our TV licences arn't enough to run the BBC.

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