The switch from consumer to digital-based gaming production seems to be going in a good direction...but for how long?
The company's on good tides so far, thanks to its shift to more digital-based content. Gamasutra reports that SEGA has gotten a good increase in profits for the first quarter of the current fiscal year. This is in contrast to its consumer status, which isn't all too good.
The site says SEGA's consumer content, where its video game sales are kept, were the only sign of losses. but thankfully these losses became less apparent as the years continued. The company's current shift in the video game market, digital and mobile games, helped lessen the reduction in losses. They put emphasis on the consumer losses towards a lack of demand of home video game content in the U.S. and Europe.
As the numbers show from the site, SEGA has sold about 1.34 million retail games (presumably worldwide) during that certain quarter. The number is a 42.5 % decrease compared to the average 2.33 million the company gets over the years past.
Now with the company's restructuring, its mobile market has increased positively, thanks to the "favorable performance" of games such as Kingdom Conquest, which as of now been downloaded about 3 million times off of mobile devices, and the success of Miku Flick, Samurai & Dragons, and Sakatsuku Social World Stars.
In other related news, more centered towards Japan, SEGA has improved in the Pachinko & amusement departments, leading to increased profits and sales due to very good performance. These include the successes of certian machines and collectable card series; a balance that overcame the losses in the consumer market.
Lastly, SEGA's consumer business, ending on the quarter of June 30, 2012, has posted a revenue of ¥15.1 billion ($192.9 million), a 6.9% drop through years gone, and operating losses of ¥1.6 billion ($19.9 million). This is comparable to its ¥3.9 billion ($49.3 million)loss.
In conclusion, SEGA has gained overall revenues of about ¥70.0 billion ($894.2 million), a great 7.1 percent increase compared to ¥65.3 billion ($834.8 million) from the very same quarter last year.
What do you think on SEGA's current structure in the gaming market? Is this shift a good idea at all? Let us know your thoughts in the comment section below and over in our message boards!
SOURCE: Gamasutra
Requests between 9th Jun and 15th Jun